PC/Console Game
Crimson Desert — Open World Launch Ad
2.4MViews
8.2%CTR
$0.38CPI
Booking new clients
UGC video ads that actually convert.
I've edited 3,000+ short-form videos generating over 3 billion views for top creators. Now I create and edit UGC ads for apps, games, e-commerce, and SaaS brands that drive real installs and revenue.
3B+
Total Views
3,000+
Videos Edited
4+
Years Experience
500M+
Personal Content Views
01 / Selected Work
Recent UGC ad work
High-converting short-form video ads built for TikTok, Instagram Reels, and YouTube Shorts. Each crafted to stop the scroll and drive action.
Insurtech Platform
FCIS — Independent Agent Carrier Marketplace
1.8MViews
6.7%CTR
$1.12CPA
PC/Console Game
Marvel Rivals — Season 3 Launch Ad
4.1MViews
11.3%CTR
$0.22CPI
Auto Parts Retail
O'Reilly Auto Parts — UGC Product Ad
920KViews
7.5%CTR
$0.85CPI
Car Insurance
Requote — Car Insurance Quote Ad
3.2MViews
9.1%CTR
2.8xROAS
PC/Console/Mobile
Zenless Zone Zero — Gameplay Ad
1.5MViews
7.9%CTR
$0.64CPI
02 / Services
What I deliver
End-to-end UGC ad creation optimized for performance on TikTok, Instagram Reels, and YouTube Shorts.
01
UGC Video Ads
Scroll-stopping short-form video ads tailored for app install campaigns, e-commerce, and SaaS. Script, shoot, and edit — or edit your existing footage into high-performing creatives.
02
Performance Creative
Data-informed ad variations designed to beat your current best performers. I understand hook psychology, retention curves, and what actually drives clicks — not just views.
03
Retainer Partnerships
Ongoing creative production for brands that need a consistent pipeline of fresh ad content. Dedicated capacity, faster turnaround, and volume pricing.
03 / Pricing
Transparent, simple pricing
All packages include scripting, editing, and platform-optimized delivery. Usage rights included — no hidden fees.
Single Video
$500
One high-converting UGC video ad with 30-day usage rights.
- + 1 UGC video ad (15–60s)
- + 30-day usage rights
- + Script + creative direction
- + Platform-optimized export
- + 1 round of revisions
- + 90-day rights: $1,350 Save 10%
Best Value
3-Video Package
$1,300
Three UGC video ads with 30-day usage rights. Best for testing creatives. Save 20%
- + 3 UGC video ads (15–60s)
- + 30-day usage rights
- + Script + creative direction
- + Platform-optimized exports
- + 2 rounds of revisions
- + 90-day rights: $3,600 Save 20%
Retainer
From Custom
Ongoing creative partnership with dedicated capacity and permanent usage rights available.
- + Monthly video deliverables
- + Permanent usage rights available
- + Priority turnaround
- + Creative strategy included
- + Unlimited revisions
- + Dedicated Slack/Discord channel
Need a custom scope? Let's talk — I'm flexible on packages, volume, and usage terms.
04 / About
Matthew Walmsley
I've spent 4+ years deep in short-form video — editing over 3,000 videos that have generated more than 3 billion views across TikTok, Instagram Reels, and YouTube Shorts. My work with creators like JoshBarracks gave me a front-row seat to what actually performs at scale.
On my own content, I've built 500M+ views and produced hundreds of videos, so I don't just edit — I understand the psychology behind why people watch, click, and convert. That's what I bring to every UGC ad I create.
I run Wall Media Group, where I focus exclusively on creating performance-driven UGC video ads for apps, games, and digital products. If you need ads that work — not just ads that look good — let's talk.
Worked with
JoshBarracks
TikTok One
Various App Brands
05 / Contact
Let's make ads that convert
Fill out the form or book a call directly. I typically respond within 24 hours.
Whether you need a single test creative or an ongoing production partner, I'd love to hear about your project and goals.